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Internships

As a marketing intern at Retisio Commerce, I worked on strategic market research, product ideation, and positioning of a new consumer technology product — the Z-Stick, a next-generation streaming device competing with Amazon Fire TV Stick, Roku, and Chromecast. My role involved developing customer personas, analyzing competitor weaknesses, and helping shape the product’s messaging, ecosystem integration, and go-to-market plan.

Key Contributions

Messaging framework 

  • "Watch it YOUR way."

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  • "All-in-one streaming. Zero compromises."

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  • "Gaming, family, and fun — now on one device."

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  • "No lag, no clutter. Just performance."

Key Learning-1

Value-based storytelling is essential for differentiating tech products.

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