EDUCATION

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yash.aggarwal1912@gmail.com | +917893619773|

 www.linkedin.com/in/yash-aggarwal-a75142255
 

Bachelor of Business Administration - BBA, Digital Technologies                                                                                HYD, India | AUG 2022 - JUN 2025 MAHINDRA UNIVERSITY

CGPA: 7.5 in 5th Sem
 

INTERNSHIP
 

Marketing Intern | Retisio Commerce                                                                               Remote | JUNE 2024 - JULY 2024

·      Trained in marketing fundamentals, including product positioning, messaging, and value proposition.

·      Conducted market research to identify gaps left by competitors and conceptualized a new streaming stick with advanced gaming features and customizable UI.

·      Performed a competitive analysis of e-commerce platforms to evaluate unique selling propositions.

 

   Entrepreneurship Summer Immersion Program – Cornell University USA              JUNE 2023  

·       Attended workshops on teamwork, communication, business model development, and marketing.

·       Developed a startup idea and pitched it to investors using storytelling and presentation techniques.

·       Gained insights into strategic decision-making, business innovation, and entrepreneurship.

 

PROJECTS
 

Real estate valuation recommendation system                                                                                                                                            Sept – Oct 2023

•  Designed a system to support property management, real estate market analysis, lease tracking, and valuation recommendations. Added functions to add, update and delete books.

•  Created a UML use-case diagram for an improved property valuation system.
 

Personalized dating app – UI/UX design                                                                                                                      Sept – Oct 2023

·         Conducted SWOT analysis of leading dating platforms.

·         Designed and analyzed user surveys to understand customer needs.

·         Developed UX designs, user scenarios, and personas

 

SKILLS

• Market Research & Analysis

·       Digital Marketing & Product Positioning

·       UX/UI Design & User Experience Research

·       Competitive Analysis & Business Development

ONGOING CERTIFICATIONS

•  Macroeconomics for Business Management – Coursera | Feb – Mar 2023